About Us

A Message from our President and CEO

When we first imagined WHITECOAT Strategies, we made an important discovery: We couldn’t find a single, comprehensive communications firm devoted entirely to science that combined strategic public relations with the in-house tools of high-definition video production and social media. We cannot claim to be as brilliant as the scientists and science companies and organizations we serve, but we are smart enough to know that when it comes to influencing stakeholder audiences for our clients, “seeing is believing” – especially when it comes to the amazing stories of science and biotechnology.

So we assembled an inspired team of experienced communications and creative production professionals – many with advanced degrees in biology and chemistry – and charged ourselves with the mission of putting life and passion into science. Our collective conviction – our ethos – is that in order for policy-makers, investors and the public to fully embrace science, they have to connect real science with real benefits. This thinking has resulted in award winning campaigns that combine compelling personal stories with high quality 3-D visual animation.

We also embrace an important truth: Our real mission is to effectively use these tools to change minds and influence opinions. This is why our successful media outreach campaigns and social media efforts include purposeful communications plans that embed video into press releases, drive eyeballs to Internet sites and create positive branding buzz.

To us, science and scientific discovery is a never-ending journey to improve the human condition. Today, it is often the astonishing work of biotechnology companies that deliver vaccines and cures for diseases, provide advanced methods of feeding the planet or create alternative ways to meet our worldwide energy needs. Our clients put us to work on a wide range of strategic assignments. Stamping a positive brand on their companies and organizations, assisting with clinical trials, marketing a new or existing product, promoting a patient advocacy group, managing sensitive public issues or improving investor and member relations are at the heart – and passion – of our firm.

If you want to “put more life in your science,” we invite you to review our Web site and contact us.


  • David Welch
    CEO

  • David Sheon
    President
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David Welch

With more than two decades of public education, branding and marketing campaign experience, David Welch has built a solid reputation as a strategic media consultant and creative thinker. As the media consultant and chief strategist for former Congressman Jim Greenwood, Welch helped guide Mr. Greenwood to six consecutive victories to U.S. House of Representatives. When Mr. Greenwood was named President and CEO of the Biotechnology Industry Organization (BIO), he enlisted Welch in the development of key branding messages for the biotech industry. His close ties to Greenwood and BIO continue to the present. Welch’s work in developing science-oriented messages and campaigns cover a wide range of topics, including pharmaceutical medicine and health care, chemical products, alternative energy and agriculture. He is perhaps best known for consistently bringing a fresh look to the human side of science, including patients and scientists. As a producer, Welch has also produced award winning science-oriented videos on such topics as gene therapy, oncology treatments, immunotherapies, cellulosic ethanol, biofuels and genetically enhanced agriculture. In all, Welch has written, directed and produced more than 200 videos about science, chemistry and biotechnology. As the CEO of WHITECOAT Strategies, he manages one of the most science-savvy communications teams in the nation.

> Contact David Welch

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David Sheon

David has provided strategic external communications counsel to pharmaceutical, life science, and food industry clients for over 20 years. Formerly Senior Vice President, Medical Communications at Ogilvy Public Relations Worldwide, David brings extensive public relations and public affairs expertise to WHITECOAT clients seeking more exposure to targeted audiences ranging from patients, to investors, to members of Congress, or FDA Advisory Committees. David infuses public education programs with social networking communities, earned media programs, video, and other resources used to change minds or behavior about health related issues, policies, or products. He has generated science-related news stories in or on every major news outlet in the United States and the UK, including The New York Times, Wall Street Journal, Financial Times,CNN, ABC Evening News, The Guardian, and the BBC. David created pre-launch programs for Glaxo SmithKline’s ADVAIR® Diskus®, which became the most prescribed asthma drug in the U.S. David managed communications for Bristol Myers Squibb’s TAXOL®, when it won seven new indications from the FDA and became the most used chemotherapy drug in the U.S. at the time. Few people have helped more reporters understand biotechnology than David, who designed a journalist bootcamp program that has now trained over 200 reporters how to report on the field. David serves as pro bono counsel to National Association of People with AIDS, and is a member of the International AIDS Society.

> Contact David Sheon