Biotechnology companies face the ongoing challenges of positioning, promoting and perfecting their products or services. Branding the company within the industry and attracting investor and partnering opportunities are also arduous tasks.
Whether it is informing the media, public or those within the industry, video has emerged as an essential tool for a growing number of biotech companies to take their businesses to the next level.
In an industry where science terminology and research findings can overpower a company’s day-to-day operations, video is a way to tell the “story behind the science” and pack an emotional punch behind what drives a company.
Studies show video makes more of an impact than the written word alone. According to a study in the Harvard Business Review, people remember only 20% of what they hear and only 30% of what they see, but an astonishing 70% of what they hear and see.
At the recent World Congress on Industrial Biotechnology in Washington, DC, WHITECOAT asked some of the industry’s CEOs and scientists how video helps tell the “biotech story” better than the written word alone. Here’s what they had to say:
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