Today’s piece in The New York Times reminds us of why we started WHITECOAT in the first place.
New communications technology, and the acceptance of it, is changing the way we order groceries, communicate with friends via social networking, pay for parking, and increasingly, watch video. 90 percent of households now have cell phones. What does this mean for the PR industry? It’s simple really. We can change minds faster through video and the emotional punch it delivers faster than we could through the written word alone. Smart organizations are embracing this concept and integrating video into the way we design public relations programs. It works. It’s the strategy behind WHITECOAT. Call us, we’ll show you how to get started.
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