On its new video blog, the White House released behind-the-scenes clips of President Obama at meetings and events. They show the President as an open, pleasant and smart leader – who is also human.
No words on a press release could do that. No media kit could get THAT message across. Yet, those impressed by the candour may vote for him in the next election, and that edge could be enough to keep him in office.
THAT is what WHITECOAT helps biotech companies and science organizations do – keep it real. When videos are integrated into a strategic communications plan, companies are no longer monolithic institutions. They are collections of people who care deeply about a cause, a medical advance, feeding, or fueling the world.
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