Implement a strategic online communications program to better engage teachers, students and the biotech industry and to promote increased functionality on a re-designed Biotechnology Institute Web site.
Extensive background research was conducted to identify the best social media sites for each of the three Biotechnology Institute audiences: teachers, students and the biotech industry. WHITECOAT Strategies then launched a comprehensive social media program on Twitter, Facebook, YouTube and Vimeo to begin engaging in discussions with each of these audiences. In order to build credibility and enlarge the fan-base of the Institute, WHITECOAT Strategies not only engaged in dialogue with audiences, it distributed valuable science education and biotech news through daily feeds on Twitter and Facebook.
Stay tuned! This project is currently underway!
